Nokia Corporation, as part of its services strategy in India, said on Wednesday it is planning to set up a joint venture with HCL Infosystems [Get Quote] to sell mobile value added services and entertainment content directly to consumers in India.

The joint venture is subject to customary regulatory approvals and is expected to take off later this year, Nokia said.

Once the requisite approvals have been received, the joint venture would be primarily engaged in selling value added services for mobile devices.

Nokia India VP and managing director D Shivakumar said, "An important part of our future distribution strategies in India is that we want to ensure that our value added services and entertainment offerings are readily available to all consumers."