Tanla Mobile Ltd, a wholly-owned subsidiary of wireless messaging solution provider Tanla Solutions [Get Quote] Limited, has published a marketing and advertising guide in the UK.

The Tanla guide aims to offer step-by-step guidance to agencies and brands about how to design, launch and manage mobile marketing campaigns.

Edited by mobile marketing guru Helen Keegan and drawing on the expertise of senior figures at 02, Vodafone, Admob and Emerging Media Platforms, the Tanla Mobile guide identifies key areas that must be addressed for the industry to thrive. It promises to be essential reading for all marketing and mobile executives.

"2008 promises to be the year that mobile marketing truly earns its spurs. But the guide has revealed that there exists a growing knowledge gap that threatens to hold it back," Gautam Sabharwal, director, Tanla Mobile, stated in a press release.

The guide covers every aspect of mobile's place in the marketing mix. From campaign mechanisms to common challenges, from leveraging user-generated content to exploiting mobile TV, it contains everything mobile executives need to know about this evolving market.