Most mutual fund players and life insurance companies are planning to bid for appointment as pension fund managers for all citizens after the Pension Fund Regulatory and Development Authority (PFRDA) today decided to seek expression of interest from prospective fund managers.

According to the eligibility criterion, only players with five years experience and having managed over Rs 8,000 crore (Rs 80 billion) in the last 12 months can become sponsors of a pension fund.

Only 14 out of the 37 fund houses qualify.

Similarly, in case of insurance companies, apart from Life Insurance Corporation, which is already managing funds for central and state government employees, LIC [Get Quote] Prudential Life, SBI [Get Quote] Life and HDFC [Get Quote] Standard Life had more assets under management (AUM) than prescribed.

According to information on company websites, among the old players, Max New York Life, Reliance [Get Quote] Life and Tata AIG had lower than Rs 8,000 crore AUM.

But most of them are eligible to bid for the pension business by virtue of a clause that says that one of the joint venture partners should meet the laid-down criteria.

"The criteria laid down by the PFRDA reflect that capability is more important than capital. This is a very viable business and will become lucrative over the years. Insurance companies with joint ventures will bring in their overseas experience," said Ernst & Young National Leader for Financial Services Ashwin Parekh.

While HDFC Mutual Fund CEO Milind Barve said the company intended to bid for the business, Reliance Asset Management CEO Vikrant Gugnani said, "We are in the process of taking the necessary steps to become a part of this."

"PFRDA's eligibility criterion for the expression of interest for the new pension system is a welcome move as our joint venture will be keen on expanding the pension business and insurance can add a lot of business to pension," said Aegon Religare CEO Rajiv Jamkhedkar.

"Since insurance companies are the only category managing long-term funds, the transition into this area will be smooth," said ICICI [Get Quote] Prudential Executive Vice-President and Chief Investment Officer Puneet Nanda.

"The step will lead to larger participation in the pension area and we will look at the participation soon," said Max New York Life Corporate Vice-President Manik Nangia.

Apart from being fund managers, there is more business in the offing for insurance companies as on maturity, an investor with a pension fund will have to purchase annuities worth at least 60 per cent of the maturity value.