Targeting the kids segment, PC vendor Hewlitt Packard on Tuesday launched customised desktops featuring Enid Blytons's famous cartoon character  Noddy priced between Rs 16,000 and Rs 38,000.

The desktops initially would be available in the four major cities  Delhi, Mumbai, Bangalore and Kolkata. Later, it would be available in other centres as well, HP India Head of Consumer Marketing, Personal Systems Group Shubhodip Pal said.

The desktops have skins featuring Noddy and his friends. Pal added, "We  have continuously worked towards positioning our HP Pavilion range to create relevant offerings appealing to the dynamic market."

Apart from launching HP Noddy Pavillion desktops, the company has also entered into a partnership with education firm  Just Because its Children and Millenium Entertainment International  producers of mall entertainment to present live Noddy shows in India.

The show titled Noddy and the Treasure Map Adventure would be performed live across key cities in India.

This 60-minute musical adventure show, featuring Noddy would be an education-meets-entertainment show with loads of interactivity for the audience.