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Tata Motors rolls out 1 millionth car!
November 24, 2007

Tata Motors chairman Ratan Tata with the 1 millionth passenger car off the Indica platform from the company's facility at Pune on Saturday. Photograph, courtesy: Tata MotorsHomegrown auto major Tata Motors [Get Quote] on Saturday rolled out its one millionth passenger car off the Indica platform from its facility at Pune.

The company commenced production in January, 1999. While it achieved the 100,000th car in March 2001, and the 500,000th car in February, 2005, the progression from the 900,000th car to the millionth car was achieved in just 7 months, Tata Motors said in a statement.

Expressing his satisfaction, Tata Motors chairman Ratan Tata said: "The team of people involved with the journey to this milestone should feel satisfied today of having created a robust car business for the company."

Starting with the Indica, the company launched the Indigo in 2002, Indigo Marina in 2004, and Indigo XL in 2007. The plant started with a capacity of 150,000 units a year, which was subsequently expanded to 225,000 units in 2006.

As part of the celebration of the one-millionth milestone, the company announced several initiatives, including free service check-ups, free service camps, discounts on accessories and value-added services for existing customers. A contest for free upgrades for lucky customers is coupled with special retail offers for new customers.

In addition, special retail offers and finance schemes for employees of vendors, financiers, dealerships are also planned, the company said. -- PTI



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