"Customer is at the core of every product and process at Mahindras. Our products are continuously honed to present a superior offering of performance and features and at the same time optimizing our cost structure.

While retaining the core values that has made it the lealer, the new Bolero carries forward the Mahindra equity of out-performance and luxurious toughness," Pawan Goenka, president, automotive sector, M&M, said.