Hollywood star John Travolta is so crazy about aviation that he went to the extreme of naming his son 'Jett', but in India its the airline companies that are wooing film stars to propel their revenues.

Bollywood diva Preity Zinta is the latest to be roped in by an airline -- GoAir -- as brand ambassador to help prop up its image in an increasingly competitive market.

Announcing Zinta as its brand icon, the budget carrier said it was the first in its class to 'appoint a Bollywood actress' to that position.

Hindi film superstar Shah Rukh 'King' Khan, who stars beside Zinta in car promotional ads, is himself no stanger to the aviation industry, given the fact that he serves as a member on the Board of leading private carrier Jet Airways.

Keeping him company on Jet's Board are film producer Yash Chopra and noted lyricist Javed Akhtar. Model and actress Yana Gupta has a contract with Kingfisher Airlines of liquor baron Vijay Mallya, while others like Soha Ali Khan make do with promoting air hostess academies.

Bollywood has even promoted a foreign airline, with Pooja Bhatt playing a role for British carrier Virgin Atlantic. The recent global brand launch of Jet Airways in Mumbai saw Shah Rukh Khan and Shabana Azmi promoting the airline's plush new seats, which would be put on board the new aircraft the premier private carrier would be shortly inducting.