According to industry estimates, most of the content writing work is outsourced to India and it is one of the highest employers in the outsourcing industry in the country.
Content writing is basically, content creation for websites according to the requirements of various clients. In other words, content that is web friendly.
"There has been lot of growth in content development in the past few years owing to the potentiality of e-learning. Big organisations like NIIT, Genpact, TIS, TCS, Lionbridge, have already started operations in this regard", says Shafali R Anand, director, Wavelength, a consulting and training institute for content developers.
"Content development field is a booming field. The job is very challenging. There are many people in this field from linguistics and journalism background. All depends on one's writing ability, creativity and analytical mind," says Ajay Chaturvedi, a content writer with a KPO company.
Content development was started by NIIT 12 years ago in the form of technical writing for companies like Microsoft and others. "People entering this field have a bright future and the job hierarchy is from content writer/ID, senior ID, analyst and specialist, in increasing order of seniority," says Shafali.
"Every month there are about 50-60 openings in this field. And this is increasing day by day and it is expected to become three times in near future," says a consultant with Naukri.com, a jobs portal.
Content writing has evolved from a strictly technical and instructional writing to a more creative SEO content writing--creating highly optimised and search engine friendly content. The aim is that search engines catch the keywords of the content and take the website to the top of the search engine list.
A good command over English, analytical mind, general awareness and creativity are some of the pre-requisites with graduation in any discipline being the minimum educational qualification to become a content developer. These kinds of skill sets attract large number of people from different domains, says Shafali.
"Content development and instructional designing are not same. Though they are different, they are related to each other. However one can shift from one to the other at ease.
After recognising all the potentials and future prospects of this field, I have entered this field. In this field one can also get large bucks as it is related to IT field," says an Instructional designer, Genpact.
Earlier web developers used to create content themselves, but now content developers focus on content generation and the technical aspects are looked after by the web developers.
Another emerging profile of the content development is search engine optimisation. SEO focuses on keywords of the content in order to put content right at the top of the search engine.
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