India's blogosphere is driven by youth and a passion for self-improvement and entertainment with 42 pre cent of online users reading blogs to stay informed about world events; 49 per cent citing entertainment as the main reason they read blogs, and blogs written by business leaders ranking as the most interesting, states an MSN and Windows Live report titled Blogging India.
The Indian research also highlighted that while growing in popularity in India the blogging community is still nascent with only 14 per cent of India's netizens actively blogging while 39 per cent was aware of blogs.
India's blogosphere is heavily dominated by men; three quarters (76 per cent) of its bloggers are male. India's blogosphere is also fueled by young adults with 54 per cent of bloggers between the ages of 25-34, 32 per cent under 25, and 15 per cent over 35.
The report also states that around 87 per cent spend up to five hours per week reading blogs or updating them while half of all blogs receive 10 visitors or less a week (the long-tail effect).
