Neil Maxwell has been named Chief Executive Officer of the Indian Premier League's Team Mohali. The former Australia 'A' player will oversee the team's operations and work towards building a brand for it.

Neil is actively involved in cricket since the last 22 years. As an all-rounder, he played for Australia 'A' and represented New South Wales and Victoria state teams for several years. He gained valuable experience in marketing and communication while working with Cricket NSW, the Melbourne Cricket Club; Lord's (Marylebone Cricket Club) and New Zealand [Images] Cricket in administration and marketing roles.

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He joined fellow-cricketer Shane Lee to establish Sporting Frontiers India and Sporting Frontiers Cricket, an international sports marketing group. After successful launches the pair went out on their own and co-founded Insite Organisatio, a multi-dimensional, integrated marketing and communications agency.

"I am extremely excited to be part of Team Mohali, as this is the first time in the history of cricket that a league of such a magnitude has been formed across the world. This gives me a good opportunity to be associated with a sport that I love so much and we promise a lot of exciting and unforgettable cricketing action from Team Mohali," said Maxwell on his appointment.

Team Mohali is part of the eight competing teams promoted by the Indian Premier League. It is held and promoted by a consortium, which includes Bollywood starlet Preity Zinta [Images] and industrialists Ness Wadia, Karan Paul and Mohit Burman.

The team will be led by Yuvraj Singh [Images], who is also the icon player. Former Australia all-rounder Tom Moody is the coach.

The team has a heady mix of leading national and international players like Brett Lee [Images], Irfan Pathan [Images] S Sreesanth [Images], Piyush Chawla, Ramnaresh Sarwan [Images], Kumar Sangakkara, Mahela Jayawardane, Romesh Powar, James Hopes, V R V Singh, Kyle Mills, Luke Pomersvach, Uday Kaul, Yash Gandhi, Tanmay Srivastava, Karan Goel, Ajitesh Argal, Simon Katach, Sunny Sohal, Pankaj Dharmani, Sahil Kukreja, and Wilken Mota.