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Cadbury takes steps to ensure quality

October 15, 2003 22:03 IST

Following the controversy over infestation in its chocolates, Cadbury India Ltd has unveiled 'Project Vishwas', a plan involving distribution and retail channels to ensure the quality of its products.

The company's team of quality control managers, along with around 300 sales staff, will check over 50,000 retail outlets in Maharashtra and replace all questionable stocks with immediate effect, Cadbury India Managing Director Bharat Puri said in Mumbai on Wednesday.

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"The Vishwas programme is to build awareness among retailers on storage requirements for chocolates, provide assistance in improving storage conditions and strengthen packaging of the company's range of products," Puri said.

The project will be implemented in Maharashtra over the next two weeks and extended to other parts of India, he said.

Cadbury will also reduce the number of chocolates in its bulk packets to 22 bars from the present 60 bars, Puri said.

This, according to a survey conducted by Cadbury, will help stockists display and sell the products "safely and hygienically", he said, adding, each bulk pack will be shrink wrapped.

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