Rediff India Abroad
 Rediff India Abroad Home  |  All the sections


The Web

India Abroad

Sign up today!

Get news updates:
Mobile Downloads
Text 67333
Article Tools
Email this article
Top emailed links
Print this article
Contact the editors
Discuss this Article

Home > India > News > PTI

Salaam Bollywood! PM says it is a key tool in diplomacy

June 11, 2008 16:32 IST

Prime Minister Manmohan Singh [Images] has envisioned a whole new role for Bollywood, noting India's 'soft power', especially the film industry, can be put to use as an important instrument of foreign policy.

"The soft power of India in some ways can be a very important instrument of foreign policy. Cultural relations, India's film industry, Bollywood...I find wherever I go in West Asia, in Africa, people talk about Indian films," Singh told IFS probationers at his residence.

He said soft power is equally important in the new world of diplomacy.

"So that (soft power) is a new way of influencing the world about the growing importance of India," Singh said.

© Copyright 2008 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.