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Tina Ambani's initiative for senior citizens

A Correspondent in Mumbai | June 12, 2004 17:01 IST

Tina Ambani, the wife of Reliance Industries vice-chairman and managing director Anil Ambani, announced the launch of the Harmony Initiative for Senior Citizens or 'silver citizens' as she termed them, at a press conference in Mumbai on Saturday.

"We would like to see our senior citizens silver and glowing and proud. I think of them as Generation A," she said with great emphasis.

Under the auspices of the Dhirubhai Ambani Memorial Trust, this initiative, will work on a three-prong "outreach programme."

She said that India's population of senior citizens had doubled in 25 years (in 2001 it was 75.9 million) and as a result of globalisation the life of the elderly is changing in India, as joint families break down and more and more Indians find work in other parts of the world.

In the first stage, the Trust has launched a colour magazine for the elderly titled Harmony — Celebrate Age. The magazine —  a 96-page glossy with articles by Amitabh Bachchan, Shabana Azmi, Deepak Chopra and on Asha Bhosle and Narayana and Sudha Murthy — was distributed at the conference.

Anupa Mehta is the magazine's executive editor.

In the second and third stage, Harmony will look at launching a website — --and then community centres focused on India's elderly.

The website will help the elderly get net savvy, she explained.

Ambani said the first centre will be established at Thakurdwar in South Mumbai, a neighborhood which already has a large senior citizen association. "These centres will involve silver citizens in different activities and alleviate their loneliness and enhance their esteem. Some of these citizens have nothing to do all day and are not active. Yet, they want to be active and productive. We will create a platform for them through these initiatives."

Harmony will charge a nominal fee for senior citizens to become members of these centres. The centres will be equipped with libraries, canteens, fitness rooms, computer education facilities and initiate health camps, workshops, recreation, laughter clubs and a wide variety of events.

"Eventually we would like to make Harmony a national movement," she said, "with centres all over India and have the magazine available in several languages."


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Number of User Comments: 9

Sub: Service to aged

dear madam, hearty congratulations for ytour positive approach towards senior citizens. I have recently retired from service as professor from local Commerce College. I am ...

Posted by harshvardhan

Sub: comments on the magazine sent to me by Ms. Tina Ambani

Excellent Magazine jogindersingh, IPS Retd. Former Director, CBI India,

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Sub: Old age

The advantage that the Indian society had over the west was its culture but it is very painful to see the degradation going on in ...

Posted by Bhuvnesh Kumar

Sub: Harmony India-Tina Ambani Initiative for Silver Citizens

Dear Tina Ji, Nice to see "Harmony India" on the web site. It is a great initiative and the information provided there in is very ...

Posted by R.C.Rastogi

Sub: Working fot Aged-A Passion

Dear TinaJi, Greetings. I am the former Director General of Helpage India-having taken pre-mature retirement to serve this cause. I wish to compliment you on ...

Posted by Major General SS Sandhu


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