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June 22, 1999
Asha Blake To Co-Host A Major New Show
As South Asians continues to make major strides in media, Asha Blake is becoming the co-host of Later Today, NBC's big new morning show. She will be joined by Florence Henderson (of the Brady Bunch fame) and Jodi Applegate of Today. Another prominent Asian American on television is Umma Pemmaraju, a veteran of 20 years of newspaper and television reporting. She is a big name with the Fox News Channel.
Blake, who toplined KNBC's 4 pm newscast, made her last on-air appearance in that role Thursday last week. She'll begin her new gig when Later Today premieres on September 7.
Blake, an Indo-Caribbean, received a degree from the University of Minnesota Journalism School, and after reporting medical stories in Minneapolis from 1987 to 1993, went on to become one of the anchors of World News Now, ABC's top-rated overnight news broadcast and World News This Morning.
Additionally, she contributed reports on medical issues to other ABC News programs.
Prior to joining ABC, she had also anchored the weekend newscast at WDIV-TV in Detroit, covering health issues and such topics as breast cancer, medical fraud and vaccinations. Her work at WDIV-TV earned her several awards, including two Emmys.
Pemmaraju had been an anchor and correspondent for WBZ-TV, the NBC affiliate in Boston, before joining Fox, where she began as the host/producer of Evening News and developed the show's popular New England Heroes segment.
Serving as a reporter for various local stations throughout the northeast, Pemmaraju began her journalism career as a reporter for the San Antonio Express News. She hosts Fox News Channel's hard news daytime programme, Fox News Now, which features expert analysis of events and interviews with key players providing expanded coverage of the day's top news stories.
In addition, Pemmaraju serves as a substitute anchor for The Crier Report.
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