PIX: Shah Rukh, Kareena, Katrina in COOL ads

Every summer, we have an onslaught of ads on television selling everything from talcum powders to air conditioners to aerated drinks.

The ongoing IPL season especially has seen a lot of the latter, as Bollywood stars -- who feature in most of the soft drink ads -- show how they beat the heat on screen. Here's a look.

Kareena Kapoor

The actress's bubbly turn as the 'Pyas badhao' campaigner for Limca has gone down well with her fans.

Endorsing Pepsi ever since he burst on the Bollywood scene, Ranbir has done a lot to popularise the drink even more.

This time, the actor goes nerdy in thick spectacles and working man attire for the latest ad. He also cheers the IPL teams by wearing their team uniforms in the ads.

Karan Johar's young trio from Student Of The Year -- Alia Bhatt, Varun Dhawan and Siddharth Malhotra -- is now making waves in the ad world with their youthful energy and star power.

Their new Coca Cola ad is on its way up in the popularity charts.

The mango maid for as long as we can remember, Katirna Kaif is still turning up the heat as the seductive mystery woman clad in a deep red sari in the Slice ad.

In yet another Slice ad, Imran Khan and Parineeti Chopra work their magic and chemistry.

The king of cool endorses Thums Up and the 'Aaj kuch toofani karte hain' ideology with much finesse.

Meanwhile, Hrithik Roshan passes off as a credible adrenaline junkie in Mountain Dew ad with the punchline 'Dar ke aage jeet hai.'

Saif Ali Khan shows he's still cool, as he hangs around with Appy Fizz, and dances to one of his old numbers Main Khiladi Tu Anadi.

One of the most well-made ads this season, Shah Rukh Khan's Frooti ad has dehydrated athletes salivating at the sight of SRK gulping down the drink.

Bringing out the crazies is Asin in her fun-filled Mirinda ad where she takes on newlyweds, nosy neighbours and overbearing suitors.