PIX: Shah Rukh, Kareena, Katrina in COOL ads
Every summer, we have an onslaught of ads on television selling everything from talcum powders to air conditioners to aerated drinks.
The ongoing IPL season especially has seen a lot of the latter, as Bollywood stars -- who feature in most of the soft drink ads -- show how they beat the heat on screen. Here's a look.
The actress's bubbly turn as the 'Pyas badhao' campaigner for Limca has gone down well with her fans.
Image: Kareena Kapoor in Limca ad
Endorsing Pepsi ever since he burst on the Bollywood scene, Ranbir has done a lot to popularise the drink even more.
This time, the actor goes nerdy in thick spectacles and working man attire for the latest ad. He also cheers the IPL teams by wearing their team uniforms in the ads.
Image: Ranbir Kapoor in Pepsi ad
The Student Of The Year cast
Karan Johar's young trio from Student Of The Year -- Alia Bhatt, Varun Dhawan and Siddharth Malhotra -- is now making waves in the ad world with their youthful energy and star power.
Their new Coca Cola ad is on its way up in the popularity charts.
Image: Alia Bhatt, Varun Dhawan and Siddharth Malhotra in Coca Cola ad
The mango maid for as long as we can remember, Katirna Kaif is still turning up the heat as the seductive mystery woman clad in a deep red sari in the Slice ad.
Image: Katrina Kaif in Slice ad
Imran Khan and Parineeti Chopra
In yet another Slice ad, Imran Khan and Parineeti Chopra work their magic and chemistry.
Image: Imran Khan and Parineeti Chopra in Slice ad
The king of cool endorses Thums Up and the 'Aaj kuch toofani karte hain' ideology with much finesse.
Image: Salman Khan in Thums Up ad
Meanwhile, Hrithik Roshan passes off as a credible adrenaline junkie in Mountain Dew ad with the punchline 'Dar ke aage jeet hai.'
Image: Hrithik Roshan in Mountain Dew ad
Saif Ali Khan
Saif Ali Khan shows he's still cool, as he hangs around with Appy Fizz, and dances to one of his old numbers Main Khiladi Tu Anadi.
Image: Saif Ali Khan in Appy Fizz ad
Shah Rukh Khan
One of the most well-made ads this season, Shah Rukh Khan's Frooti ad has dehydrated athletes salivating at the sight of SRK gulping down the drink.
Image: Shah Rukh Khan in Frooti ad