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Why old Hindi songs rock commercials

Last updated on: February 20, 2012 18:24 IST

Why old Hindi songs rock commercials

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Quite a few advertisements on television have borrowed their score from old Hindi songs, taking us back in time and enhancing the ad even more.
 
While we love the songs, we may not always know the history behind them.
 
Here's presenting some cool trivia about the songs that you may not know. Take a look.

Nissan Micra, Chala Jaata Hoon Kisi Dhun Mein

Film: Mere Jeevan Saathi (1972)
Music Composer: RD Burman
Singer: Kishore Kumar
Lyricist: Majrooh Sultanpuri.

Mere Jeevan Saathi was made when Rajesh Khanna was at the height of his successful career. The film worked more because of the songs than the story.

Apart from Chala Jata Hoon, the other songs that were very popular are O Mere Dil Ke Chain, Kitne Sapne Kitne Arman and Deewana Lekke Aaya Hai.

Image: Nissan Micra, Chala Jaata Hoon Kisi Dhun Mein


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Nissan Micra, Chakke Mein Chakka

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Film: Brahmachari (1968)
Music Composer:  Shankar-Jaikishan
Singers: Mohammed Rafi
Lyricist: Shailendra

Nissan Micra later changed the song from Chala Jaata Hoon to Chakke Pe Chakka after Shammi Kapoor's death to pay tribute to him, since it was picturised on his grandnephew Ranbir.
 
Ranbir's friend and the director of his film Wake Up Sid -- Ayan Mukherji -- directed this ad.

Image: Nissan Micra Chakke Mein Chakka


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Kit Kat, Aao Na, Gale Lagao Na

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Film: Mere Jeevan Saathi (1972)
Music Composer: RD Burman
Singers: Asha Bhosle
Lyricist: Majrooh Sultanpuri.

Another song from Mere Jeevan Saathi, this song was made by the magical team of Asha Bhosle and R D Burman.
 
It was picturised on Helen seducing Rajesh Khanna.
 
The first item girl of her times, Helen was very elegant and sexy and a terrific dancer.

Image: Kit Kat, Aao Na, Gale Lagao Na


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Kit Kat, Kaate Nahin Kat Thi Hai

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Film: Mr India (1987)
Music Composer: Laxmikant-Pyarelal
Singers: Kishore Kumar, Alisha Chinai
Lyricist: Javed Akhtar

The second biggest hit of 1987 -- after Dharmendra-starrer Hukumat -- Mr India starred Anil Kapoor and Sridevi, who would go on to become his sister-in-law (after marrying his producer brother Boney Kapoor).

The chemistry between the lead couple was so good, they were one of the most popular jodis of their time.


Image: Kit Kat, Kaate Nahin Kat Thi Hai


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Heinkein, Jaan Pehechaan Ho

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Film: Gumnaam (1966)
Music Composer: Shankar-Jaikishan
Singers: Mohammed Rafi
Lyricist: Anand Bakshi

Picturised on extras like Laxmi Chhaya and choreographer Herman Benjamin, the song became quite a rage. The film starred Manoj Kumar, Nanda and a host of actors.

Interestingly, Jaan Pehechaan Ho was also used in the opening credits of the film Ghost World (2001), starring Thora Birch, Steve Buscemi, and Scarlett Johansson.


Image: Heinkein, Jaan Pehechaan Ho


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Mentos, Ye Jawani Hai Diwani

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Film:  Jawani Diwani, 1972
Music Composer:  R D Burman
Singers: Kishore Kumar
Lyricist: Anand Bakshi

Jawani Diwani had some brilliant songs, which helped in making it the eighth highest grossing film in 1972.

From Yeh Jawani Hai Diwani to Jaane Jaan Doodhta Fir Raha, Saamne Yeh Koun Aaya, Agar Saaz Cheda To and Nahi Nahi Abhi Nahin, R D Burman had made some great numbers.


Image: Mentos, Ye Jawani Hai Diwani


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TVS Scooty, Mud Mud Ke Na Dekh

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Film: Shree 420 (1955)
Music Composer: Shankar Jaikishan
Singers: Asha Bhosle, Manna Dey
Lyricist: Shailendra

Nadira's seductive gown in Mud Mud Ke Na Dekh was stitched so tight that she couldn't sit down. Later, she said in an interview that the agony was worth it.

Nadira's cigarette holder became a fashion statement -- quite ironical since Nadira never smoked in her life.

The song put Asha Bhosle on the map, as it was her first hit song, putting an end to her struggling years.


Image: TVS Scooty, Mud Mud Ke Na Dekh


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TVS, Jaane Do Na

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Film: Saagar (1985)
Music Composer: R D Burman
Singers: Asha Bhosle, Shailendra Singh
Lyricist: Javed Akhtar

After separating from Rajesh Khanna in 1982, Dimple decided to make a comeback to the movies.

Even though she got her big hit in Ramesh Sippy's Saagar, that was not her comeback film as many believe.

Sagaar got delayed for a year, so her film Zakhmi Sher released first in 1984. It was a dud at the box office, and went unnoticed.

When Saagar released, it was India's official entry for the Academy Awards that year.


Image: TVS, Jaane Do Na


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Dairy Milk, Din Hai Suhana Aaj Pehli Tarikh

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Film: Pehli Tarikh (1954)
Music Composer: Sudhir Phadke
Singers: Kishore Kumar
Lyricist: Qamar Jalalabadi

Din Hai Suhana from the film Pehli Tarikh was a regular feature on Radio Ceylon, the oldest radio station in Asia. It was played on the first of every month at 7.30 am.


Image: Dairy Milk, Din Hai Suhana Aaj Pehli Tarikh


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Raymonds, Aaj Kal Tere Mere Pyar Ke

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Film: Brahmachari (1968)
Music Composer: Shankar-Jaikishan
Singers: Mohammed Rafi
Lyricist: Hasrat Jaipuri

Brahmachari had seven songs, all sung by Mohammed Rafi. But only Aaj Kal Tere Mere Pyar Ke was a hit. It was a duet with Rafi and Suman Kalyanpuri

The film was a huge hit and won many awards.


Image: Raymonds, Aaj Kal Tere Mere Pyar Ke


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Coca Cola, Aaj Ki Raat

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Film: Anamika (1973)
Music Composer: RD Burman
Singers: Asha Bhosle
Lyricist: Majrooh Sultanpuri

All the five songs in Anamika were huge hits -- Aaj Ki Raat Koi Aane Ko Hai, Bahon Mein Chale Aao, Meri Bheegi Bheegi Si, Logo Na Maro, and a bhajan called Jaoon To Kahan.


Image: Coca Cola, Aaj Ki Raat


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Centre Fresh, Chahe Koi Mujhe Junglee Kahen

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Film: Junglee (1961)
Music Composer: Shankar-Jaikishan
Singers: Mohammed Rafi
Lyricist: Shailendra

The Yahoo song became a symbol of Shammi's wild image, and remains synonymous with the legend.

Not many know that Junglee was originally titled Mr Hitler, after Shammi's strict character in the film.


Image: Centre Fresh, Chahe Koi Mujhe Junglee Kahen


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Kotak Life, Aap Jaisa Koi

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Film: Qurbani (1980)
Music Composer: Biddu
Singers: Nazia Hassan
Lyricist: Biddu

Even though Kalyanji-Anandji were the music directors of Qurbani, Aap Jaisa Koi was composed by Biddu. Pakistani singer Nazia Hassan was introduced to Hindi cinema with this song.

Not many know that Amitabh Bachchan was offered the role of Amar before it went to Vinod Khanna.

Qurbani was remade in Tamil as Viduthalai starring Rajinikanth, Vishnuvardhan, Madhavi and Sivaji Ganesan. It was a big hit.


Image: Kotak Life, Aap Jaisa Koi


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Happydent Complete, Duniya Main Logon Ko

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Film: Apna Desh (1972)
Music Composer: RD Burman
Singers: RD Burman, Asha Bhonsle
Lyricist: Anand Bakshi

Apna Desh was a remake of 1969's Tamil hit film Nam Naadu, starring MGR and Jayalalitha.

Both Tamil and Hindi films were directed by the same director Jambulingam.

The film starred Rajesh Khanna and Mumtaz. Sridevi played a boy's role in the film (she played MGR's nephew).


Image: Happydent Complete, Duniya Main Logon Ko


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