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Ash, Madhur unveil Heroine at Cannes

Aishwarya Rai Bachchan, who's creating waves at the ongoing Cannes Film Festival with her fashionable appearances, attends the photocall at the Majestic Beach Pier announcing her new film Heroine.

Ash, Madhur unveil Heroine at Cannes

The film will be directed by Madhur Bhandarkar and UTV will produce the film. Ash is seen here with Madhur and UTV's Ronnie Screwvala.

Ash, Madhur unveil Heroine at Cannes

Dressed in a brown ruffled shift dress with pockets on both sides and black strappy sandals, Ash goes for daytime chic. Heroine will be one of the big projects that she's involed in this year.

Ash, Madhur unveil Heroine at Cannes

The film is reportedly based on the life of a Bollywood star and Ash is said to be really excited to be working on the film.

The role was previously offered to Kareena Kapoor who refused to take it up as the script didn't sit well with her.

Ash, Madhur unveil Heroine at Cannes

Madhur Bhandarkar had apparently been keen on working with the actress for a long time and has finally got a chance to do the same.

Ash, Madhur unveil Heroine at Cannes

Like Madhur's previous films, Heroine will cast a look in what goes behind the screens in film actors' lives.

Ash, Madhur unveil Heroine at Cannes

Aishwarya will have a wardrobe of more than 40 outfits designed by Manish Malhotra for the film. According to reports, Madhur has reworked the script a bit to suit his leading lady's real life image.

Ash, Madhur unveil Heroine at Cannes

The film is expected to go on floor this June.