Abhishek Bachchan's new film Game was launched at Cinemax, Versova, a western suburb of Mumbai. The entire cast of Kangna Ranaut, Shahana Goswami, Jimmy Shergill, Sarah Jane Dias and of course, Abhishek, turned up, along with debutant director Abhinay Deo and producer Ritesh Sidhwani.

Abhishek was obviously in a good mood, as he joked around with the media.

"The rules of the Game have changed. For the first time in my life, I'll be shooting questions to the journalists. I am Game for it," he laughed, referring to a unique way of promoting the film, where the journalists present were going to be asked questions on the film, with a grand prize at the end.

The film will release on April 1. The makers obviously don't see any competition from the World Cup final cricket match, which will take place on April 2.

"We have more than a billion people in this country and our audiences are so passionate about films," Abhishek explained. "It's almost a part of their daily life. It's very hard to resist going for a film. Not everyone is going to watch cricket. Even if half of them watch cricket, the other half will watch the movie."

Abhishek also claimed that it is the film industry that is to be blamed for all the release fears. "If you make a quality product, no matter what time of the year it releases, people will watch it. We have hundreds of examples to prove that," he said.

The actor claims that he is very excited about his two April releases -- the other one being Dum Maaro Dum.

"Game is my first film with two very dear friends of mine (Farhan Akhtar and Ritesh Sidhwani) and I am very excited about it. We've been waiting for the right script for a very long time. It's a whodunit murder mystery and I've always wanted to do such a film."

"Abhinay has done a fantastic job. We have shot at some really exotic locations," he said.

"Dum Maaro Dum is my third film with Rohan Sippy," Abhishek continued. "We had a lot of fun shooting for the film in Goa."