All eyes are on Ram Charan Teja, megastar Chiranjeevi's son, the new kid on the block who is making his debut with Chirutha.
Directed by Puri Jagannadh and produced by Ashwini Dutt under Vyjayanti Movies, the film is slated for release on September 28.
Perhaps after Nagarjuna (son of thespian Akkineni Nageswara Rao) made his debut two decades ago, this is another instance of a son following his famous father's footsteps. Ram Charan Teja surely has to cart a lot of baggage being Chiru's son and the late Allu Ramalingaiah's grandson.
Even though it's the megastar's son debut, there is not much of hype and hungama about the film. There is hardly any information about the storyline nor publicity about the film. One of film's posters features Ram Charan with his face covered by a hat. Looks like Dad dearest wants to keep the publicity and promotion at a low key perhaps for fear of over exposure.
Even the film's audio release (August 22, which also happens to be Chiranjeevi's birthday) was a quiet affair with the star himself away in London. Nevertheless, Mani Sarma's music seems to be rocking as Yamaho Yama (a bi-lingual song in Telugu and Hindi) is topping the charts.
Chirutha is said to be shot in and around Hyderabad and Bangkok. Neha Sharma is the lucky girl acting with Ram Charan. Going by the normal trend of Telugu movies, it seems Chirutha will have all the ingredients -- action, romance, etc -- to entertain.
Puri Jagannath is a master-crafter of screenplay even though he works on wafer-thin plots. He is certainly on a high after the stupendous hit of Pokiri and the successful Desamuduru (starring Allu Arjun -- Ramcharan's cousin). So, one expects Chirutha to be uber-stylish and slick too. Whether he will be able to complete a hattrick with Chirutha remains to be seen.
As for Ram Charan, he certainly has a huge task ahead. Living up to his father's super image as well as charting a path on his own is quite a tough act to follow.
Let us wait for September 28 to see if a new star is born.
Text: Radhika Rajamani