Reliance Big Entertainment entered into a strategic alliance with music company T-Series and digital media entertainment company, Hungama Mobile, wherein all three companies will co-own the music catalogue of Big Entertainment. This catalogue will be exclusively distributed by T-Series on all platforms in all formats including radio, television, mobile and digital formats, across the globe.
Commenting on this association, Amit Khanna, Chairman, Reliance Big Entertainment said, "The environment of the Indian music industry is opening to opportunities for dynamic distribution models. This is setting the stage for players from different spheres to collaborate and focus energies on reaching out to the end-consumer more effectively."
T-Series will champion the reach of BIG Music's catalogue through its network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television and public performances.
On the mobile and digital distribution front, T-Series, exclusively through Hungama Digital Media (Hungama Mobile), will be providing the digital footprint for Reliance Big Music's catalogue across telecom service providers, internet, IPTV and mobile networks.
Bhushan Kumar, Chairman and Managing Director, T-Series says, "Our association with Big Music will have great significance to the entire music industry. From physical distribution models to opportunities for radio and television publishing and digital formats, this alliance gives us an opportunity to explore different domains of revenue generation and reach that will be mutually beneficial for all partners in this process."
BIG Music's catalogue consists of chartbuster albums such as Cash, Johnny Gaddar, Rock On!!, Luck By Chance alongside artists like A R Rahman, Rahat Fateh Ali Khan, Adnan Sami, Alka Yagnik and more. All future music releases of Reliance Big Music (under Reliance Big Pictures) will be distributed through T-Series and Hungama Digital Media.