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Andrea Jeremiah, Kamal Haasan and Pooja Kumar
 
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'Vishwaroopam's DTH release will change the game'
Sonil Dedhia

Kamal Haasan's plan to release his new film Vishwaroopam on DTH (Direct to Home) platform a few hours before its theatrical release, has not gone down well with the industry. In fact, several multiplexes are planning to boycott the film if this happens.

The film will release on January 11, 2013 and the 58-year-old actor is trying to convince the exhibitors and distributors that releasing a film on the digital platform will not adversely affect the business of multiplexes.

In this interview with Sonil Dedhia, Haasan explains why he chose the DTH platform. He also talks about his biggest competitor Rajinikanth.

What made you decide that you want to release your film on DTH (Direct to Home) platform? Isn't it like shaking the devil's hand?

I am releasing the film on DTH, as it is another monetising platform. I'm certain that it will help the producers find a new revenue stream.

We had a lot of discussion on it and took the bold step of releasing it on a digital platform before the film hits the theatres. 

I think it is a good opportunity to monetise without affecting the film. It is going to change the way the game is played.

Image: Andrea Jeremiah, Kamal Haasan and Pooja Kumar
Photograph: Pradeep Bandekar
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