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Ash's Provoked premieres at IIFA
Directed by Jagmohan Mundhra, Provoked was first premiered at the Cannes film festival this year. Mundhra is looking for a September 1 worldwide release. The premiere was well-attended by stars like Amitabh Bachchan -- who is also the brand ambassador of IIFA -- Jaya Bachchan, Aishwarya Rai, Shabana Azmi and Javed Akhtar. IIFA, held in Dubai this year, will end its three-day run with the grand awards ceremony on June 16. Photograph: Getty Images
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The International Indian Film Academy (IIFA) kicked off its chain of events with the premiere of Provoked, starring Aishwarya Rai.