With Krrish's release just around the corner, the Roshans have stepped up promotion.

At a press conference on June 12, Hrithik launched merchandise from the film, as his father, director Rakesh Roshan, looked on.

Krrish merchandise will be manufactured and marketed by Pantaloon Retail India Limited and will hit the market on June 13.

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Hrithik talks Krrish

Photograph: Getty Images