In an innovative promotional effort for director Priyadarshan's [Images] new movie, Bhagam Bhaag, a treasure hunt was organised on Sunday, December 17, in Mumbai. 

Priyadarshan and some of his cast like Govinda [Images] and Tanushree Dutta [Images] gave out the prizes for the event, in which about 50 Mumbai colleges participated.

Bhagam Bhaag, about a theatre company on the run, also stars Akshay Kumar [Images] and Paresh Rawal [Images].

The movie hits theatres on December 22.