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Kareena, Priyanka in Pepsi ad Subhash K Jha | October 24, 2005 20:19 IST
The ad will be shot on October 27. "I'm really looking forward to getting together with Priyanka again. We had great fun shooting for Aitraaz. There was no rivalry between us," says Kareena. "In fact, while working in Aitraaz, I realised for the first time that two actresses can be friends. Shooting the Pepsi ad will be a party." This must be the first ad in India where two leading actresses will be directed by a woman. Priyanka shrugs, "I don't know about that but this is my first ad ever. I'm as nervous as I was when I did my first film." "We hope to make Rs 10 crores [Rs 100 million] on Priyanka's behalf through endorsements in the next two years," says celebrity-endorsement consultant Sunil Doshi. "Today, endorsements are bigger than film deals for stars," he adds. "For a few days of work, you're paid more than what you get for an entire movie which takes up at least six months of your time. It's quick, big and safe money."
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