When all else fails, get Mallika Sherawat to sell tickets.

Govind Menon's latest film, Bachke Rehna Re Baba, hit theatres nationwide today.

Here's a shot of the inimitable Ms Sherawat behind the ticket counter of New Delhi's Shiela Cinema, selling tickets for the film on the opening day.

The film stars Mallika and Rekha as a scheming pair of con-artists. Paresh Rawal and Satish Shah play their unsuspecting targets.

Mallika will also make the rounds in Mumbai on the film's opening day.

Watch out for more interesting photographs right here on rediff.com!

Photograph: Dijeshwar Singh/Saab Pictures