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Sex is no longer mantra for success
rediff Entertainment Bureau | April 07, 2004 13:07 IST
If Trent Walker (played by Vince Vaughn) of Doug Liman's cult favourite Swingers were asked to comment about sex in Hollywood films today, this is what he would say: 'Sex's dead, baby, sex's dead.'
The harsh truth for all those convinced that sex is a ticket to box-office success is that it is not. A report in The Telegraph, London, says films containing explicit sex and nudity earn about 40 per cent less than other mainstream movies.
Here's more on the study that was compiled for the viewers' campaign group, Christian Film and Television Commission, and published in its monthly magazine Movieguide:
Dr Ted Baehr, chairman, Christian Film and Television Commission, was quoted in The Telegraph as saying, "This is a worldwide phenomenon. We found that international figures followed the same logic, that the good guys finish first. Clearly, sex does not sell as well as the mass media wants us to believe.
"We've shown that there are big audiences for films that meet the family criteria. The other attraction for moviemakers is that it costs less to make a character-driven drama than a big blowup starring Arnold Schwarzenegger."
Now, Mel Gibson's The Passion Of The Christ with its $300 million gross seems to have proved that films with a moral overtone do strike a strong chord within the audience.
Sheridan Morley, broadcaster and critic, believes that British audiences no longer want action thrillers, and that Hollywood is 'out of touch with what the audience wants'.
She told The Telegraph: "Films have been totally mechanised in recent years and are no longer about people. Now we've got so hi-tech that we've lost the sense of real human relationships. Cinema needs to get back to people."