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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

World's 10 brands that lost the most value

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While some of the biggest brands, including Amazon.com, Samsung and Oracle, have grown their value by more than 20 per cent since last year's report, others have fallen precipitously, according to Wall St 24/7.

Let's take a look at some brands that have lost the most value.

Source: Wall St 24/7

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Image: A customer walks past an employee arranging shoes at a store in Madrid.
Photographs: Susana Vera/Reuters

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BlackBerry

Decline in brand value: 39 per cent

Brand value: $3.9 billion

Parent company: Research in Motion

One-year change in revenue: -25.2 per cent

Industry: Electronics

Global rank: 1

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Image: A view of Research In Motion Limited buildings in Waterloo, Canada.
Photographs: Mike Cassese/Reuters

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World's 10 brands that lost the most value

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Goldman Sachs

Decline in brand value: 16 per cent

Brand value: $7.6 billion

Parent company: Goldman Sachs Group

One-year change in revenue: -23.2 per cent

Industry: Financial services

Global rank: 2

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Image: A Goldman Sachs sign is seen on at the company's post on the floor of the New York Stock Exchange.
Photographs: Brendan McDermid/Reuters

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Nokia

Decline in brand value: 16 per cent

Brand value: $21.0 billion

Parent company: Nokia Corporation

One-year change in revenue: -20.5 per cent

Industry: Electronics

Global rank: 3

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Image: Nokia building in Oulu, Finland.
Photographs: Lehtikuva Lehtikuva/Reuters

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Moet & Chandon

Decline in brand value: 13 per cent

Brand value: $3.8 billion

Parent company: LVMH Moet Hennessy Louis Vuitton

One-year change in revenue: 22.4 per cent

Industry: Alcohol

Global rank: 4

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Image: Rows of stainless steel vats used to make champagne are seen at Maison Moet et Chandon in Epernay, France.
Photographs: Jacky Naegelen/Reuters

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Yahoo

Decline in brand value: 13 per cent

Brand value: $3.9 billion

Parent company: Yahoo

One-year change in revenue: -10.6 per cent

Industry: Internet services

Global rank: 5

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Image: Yahoo offices in Santa Monica.
Photographs: Mario Anzuoni/Reuters
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Citi

Decline in brand value: 12 per cent

Brand value: $7.6 billion

Parent company: Citigroup

One-year change in revenue: -5.2 per cent

Industry: Financial services

Global rank: 6

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Image: Pedestrians are reflected in the window of a Citibank branch in Boston.
Photographs: Brian Snyder/Reuters
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MTV

Decline in brand value: 12 per cent

Brand value: $5.6 billion

Parent company: Viacom

One-year change in revenue: 9.7 per cent

Industry: Media

Global rank: 7

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Image: MTV saw a 12 per cent decline in value.
Photographs: Fred Prouser/Reuters
Tags: , MTV , Viacom

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Honda

Decline in brand value: 11 per cent

Brand value: $17.3 billion

Parent company: Honda Motor Company

One-year change in revenue: 4.6 per cent

Industry: Automotive

Global rank: 8

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Image: The Honda roadster EV-Ster electric car.
Photographs: Jacky Naegelen/Reuters

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Thomson Reuters

Decline in brand value: 11 per cent

Brand value: $8.4 billion

Parent company: Thomson Reuters Corporation

One-year change in revenue: 1.5 per cent

Industry: Business services

Global rank: 9

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Image: Pedestrians walk past the Reuters building in Times Square in New York.
Photographs: Gary Hershorn/Reuters

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Dell

Decline in brand value: 9 per cent

Brand value: $7.6 billion

Parent company: Dell Incorporated

One-year change in revenue: -2.36 per cent

Industry: Technology

Global rank: 10


Image: Dell fell by nine per cent in value.
Photographs: Bobby Yip/Reuters
Tags: Brand

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