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'Anti-iPhone': The simplest mobile phone!

Amid the clutter of hi-tech and fancy mobile phones, here's a sleek and simple phone, which only allows you to make and receive calls.

A 'no frills' phone, the 'John's phone' doesn't have features such as a camera, text messaging and ring tones.

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'Anti-iPhone': The simplest mobile phone!

Dubbed as the 'anti-iPhone', it is developed by Dutch advertising agency John Doe.

With a battery life of three weeks, it is perfect for use while travelling or driving.

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'Anti-iPhone': The simplest mobile phone!

The back of the phone features a small opening with an address book and pen two unique features you can use even when your phone is switched off.

It includes an earphone, that allows you to call hands-free while driving.

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'Anti-iPhone': The simplest mobile phone!

The phone can save ten speed-dial numbers. It is priced between 59 pounds for the white phone and up to 67 pounds for the pink or green coloured ones.

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'Anti-iPhone': The simplest mobile phone!

A large-key phone, it is 10.5 cm long, the phone is expected to be a hit among first time users. John's Pen allows you to add new contacts to the address file manually.