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An inside view of the Adidas innovation laboratory
US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games.
The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets.
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An inside view of the Adidas innovation laboratory
The Performance Innovation Team is comprised of a group of innovators that include performance coaches, therapists, registered dietitians, neuroscientists, software engineers, and editors, all working in collaboration with the company's innovative network of researchers, industry professionals and partners.
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An inside view of the Adidas innovation laboratory
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An engineer runs over a surface with high speed cameras to test an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
Engineers look at Adidas products at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An Adidas running shoe with test marks is pictured at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach.
Click NEXT to read more...
An inside view of the Adidas innovation laboratory
An engineer adjusts test marks on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An engineer adjusts test markers on an Adidas running shoe at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
Adidas sport shoes 'Adize' are on display at the Adidas innovation laboratory in Herzogenaurach.
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An inside view of the Adidas innovation laboratory
An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach.