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Toys are not just child's play, it's big business in India

Last updated on: May 8, 2013 15:29 IST

Toys are not just child's play, it's big business in India

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With increasing consumerism and a growing population, the toy industry in India is growing at a compounded annual growth rate (CAGR) of about 20 per cent.

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Image: An auto-rickshaw passes in front of a roadside shop of stuffed toys ahead of Christmas celebrations in New Delhi.
Photographs: Vijay Mathur/Reuters.
Tags: CAGR , India

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Toys are not just child's play, it's big business in India

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The size of India's toy industry may touch Rs 13,000 crore (Rs 13 billion) by 2015 compared with Rs 7,500 crore (Rs 75 billion) in 2012, according to industry body Assocham.

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Image: A circus macaw parrot rides a toy bicycle in Chandigarh.
Photographs: Reuters.
Tags: India , Assocham

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Toys are not just child's play, it's big business in India

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The Indian toy industry caters to about four crore (40 million) kids across the country.

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Image: Pakistan's Shoaib Akhtar holds a stuffed toy at the end of the fourth day's play of their third and final test cricket match against India in Bangalore.
Photographs: Adnan Abidi/Reuters.
Tags: India

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Toys are not just child's play, it's big business in India

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However, toys manufactured in India account for only 15 per cent of the market.

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Image: Two-year-old Sneha plays with a toy at a government centre for tsunami orphans in Nagapattinam, in southern India.
Photographs: Reuters.
Tags: India

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Toys are not just child's play, it's big business in India

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The market is flooded with imported toys from countries like China, Korea, Malaysia, the UK and the US.

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Image: A devotee holds idols of Hindu god Rama's brothers Laxman and Shatrughan before taking part in a religious procession during Ramnavmi festival in New Delhi.
Photographs: Mansi Thapliyal/Reuters.
Tags: Malaysia , China , UK , Korea , India

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Toys are not just child's play, it's big business in India

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The industry offers a wide range of products like electronic toys, board games, construction toys, educational games and collectibles.

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Image: An artisan paints a model of the mascot of the Commonwealth Games inside a factory at Mohali in Punjab.
Photographs: Ajay Verma/Reuters.
Tags: India

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Toys are not just child's play, it's big business in India

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The lack of innovation, marketing, advertising, distribution and abundance of imported products has hit the domestic toy industry.

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Image: Stuffed toys are arranged on a parked car as a vendor waits for customers in Chennai.
Photographs: Babu/Reuters.
Tags: India

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Toys are not just child's play, it's big business in India

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The domestic toy industry is highly fragmented, unorganised and is predominantly dominated by micro, small and medium-scale manufacturers, says Assocham.

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Image: School children with toy guns perform during the full dress rehearsal for the Republic Day parade in Lucknow.
Photographs: Pawan Kumar/Reuters.
Tags: Assocham , India

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Toys are not just child's play, it's big business in India

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The Assocham study points out that cities like Ahmedabad, Bangalore, Hyderabad and Pune are fast-emerging as toy manufacturing hubs.

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Image: Kishan S.S. plays with toys at home in Bangalore.
Photographs: Jagadeesh Nv/Reuters.

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Toys are not just child's play, it's big business in India

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The industry employs about 25 lakh people both in the organised and unorganised sector.

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Image: Kunal, a four-year-old Indian boy, looks at dolls at an exhibition in Calcutta.
Photographs: Sucheta Das/Reuters.
Tags: India

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Toys are not just child's play, it's big business in India

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About 70 per cent of the toy market in India is unorganised, the Assocham study said.

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Image: Mohammed (L), 25, holds a paper windmill aloft as he wades in the waters of the Arabian Sea with his son Mortaza and brother Taher in Mumbai.
Photographs: Vivek Prkash/Reuters.
Tags: India , Assocham

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Toys are not just child's play, it's big business in India

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While small toy shops cater to the masses, branded ones like FisherPrice, Funskool, Hamleys, Lego and Mattel cater to the middle and high-class.


Image: Toy soldiers are displayed for sale by a street hawker in front of the Taj Mahal Hotel.
Photographs: Arko Datta/Reuters.

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