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Beers that have lost the fizz and market

Last updated on: February 7, 2013 15:28 IST

Beers that have lost the fizz and market

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While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind, according to 24/7 Wall St.

Let's take a look at some beers that are struggling to retain customers.

Source: 24/7 Wall St

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Image: Contestants race with trays containing beer bottles and glasses during the Wowprime tray carrying competition in Taipei, Taiwan. Over 1,200 waiters and waitresses from around Taiwan compete in the race based on speed, grace, and accuracy for prizes worth about $8,200 and working opportunities at restaurant chain operator Wowprime Corp.
Photographs: Pichi Chuang/Reuters
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Beers that have lost the fizz and market

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Michelob

Sales loss: 72.0 per cent

Brewer: Anheuser-Busch InBev

Barrels sold: 140,000

Overall rank in loss: 1

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Image: A waitress serves beers during the opening ceremony of the Oktoberfest in Munich, Germany.
Photographs: Pawel Kopczynski/Reuters
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Beers that have lost the fizz and market

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Michelob Light

Sales loss: 66.3 per cent

Brewer: Anheuser-Busch InBev

Barrels sold: 425,000

Overall rank in loss: 2

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Image: A England fan holds a glass of beer in the centre of Lisbon, Piortugal.
Photographs: Gil Cohen Magen/Reuters
Tags: , Michelob

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Beers that have lost the fizz and market

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Budweiser Select

Sales loss: 60.8 per cent

Brewer: Anheuser-Busch InBev

Barrels sold: 775,000

Overall rank in loss: 3

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Image: Jin Songhao drinks beer as he sits in snow during a cold endurance performance in Yanji, Jilin province. Jin set the Guinness record for the longest time spent in direct full body contact with snow with a time of 46 minutes and seven seconds.
Photographs: Stringer/Reuters
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Beers that have lost the fizz and market

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Milwaukee's Best

Sales loss: 57.1 per cent

Brewer: MillerCoors

Barrels sold: 750,000

Overall rank in loss: 4

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Image: A bartender serves a beer at a bar in Kuala Lumpur, Malaysia.
Photographs: David Loh/Reuters

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Beers that have lost the fizz and market

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Old Milwaukee

Sales loss: 52.8 per cent

Brewer: Pabst Brewing Company

Barrels sold: 460,000

Overall rank in loss: 5

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Image: Revellers drink beer during the Pohoda music festival at Trencin airport, 130km north of Bratislava, Slovakia.
Photographs: Radovan Stoklasa /Reuters
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Beers that have lost the fizz and market

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Miller Genuine Draft

Sales loss: 52.3 per cent

Brewer: MillerCoors

Barrels sold: 1.6 million

Overall rank in loss: 6

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Image: A Bayern Munich supporter drinks beer in downtown Munich Germany.
Photographs: Guido Krzikowski/Reuters

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Beers that have lost the fizz and market

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Amstel Light

Sales loss: 47.7 per cent

Brewer: Heineken

Barrels sold: 340,000

Overall rank in loss: 7

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Image: A barmaid pours a pint of beer at The Builders Arms pub in east London.
Photographs: Eddie Keogh/Reuters
Tags: , Amstel

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Miller High Life Light

Sales loss: 37.6 per cent

Brewer: MillerCoors

Barrels sold: 390,000

Overall rank in loss: 8

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Image: A swimmer wearing a costume drinks beer while swimming in the near-freezing water of the river Danube in Neuburg an der Donau, Germany.
Photographs: Guido Krzikowski/Reuters

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Milwaukee's Best Light

Sales loss: 35.5 per cent

Brewer: MillerCoors

Barrels sold: 1.2 million

Overall rank in loss: 9


Image: A girl carries a beer jar in Yangon's beer street in Myanmar.
Photographs: Soe Zeya/Reuters
Tags: Milwaukee

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