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Rediff.com  » Business » The stunning Jaguar F-Type to hit Indian roads in July, Freelander 2 soon

The stunning Jaguar F-Type to hit Indian roads in July, Freelander 2 soon

Last updated on: March 13, 2013 07:38 IST

The stunning Jaguar F-Type to hit Indian roads in July, Freelander 2 soon

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We caught up with Del Sehmar, head of communication, Jaguar Land Rover India at the XF 2.2L diesel launch party. He revealed the upcoming cars from JLR and the company's growth strategies.

What is the strategy behind introducing a low powered XF in India?

Our strategy over the last few years has been to introduce as many products as possible in India for both Jaguar and Land Rover.

For the Jaguar brand we were mindful that we didn't have a locally built product.

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In our Pune facility we have the LR Freelander, which we started producing back in May 2011. So we thought it is a good business case to produce the XF there.

We build the Jaguar XF in two variants - the 2.2L and the 3.0L (diesel) - the 2.2L brings the price down of the car to around Rs 45 lakh, which will make the car more accessible and attract new customers.

Ultimately, this move makes us more competitive and gives you a Jaguar product that can compete with its German counterparts.

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Has the delivery of the Jaguar XJ Ultimate started in India?

We launched the XJ Ultimate edition at the Jaguar couture evening on the 8th of February in Mumbai.

When can we see the F-Type in India?

Well, we are launching that in spring in UK and Europe and right now the indicative date for the launch in India is around June or July. We are really excited about the launch of the F-Type convertible here in India.

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Have you started deliveries of the new Range Rover?

We launched the Range Rover in India at the end of November 2012. On the same night we had double digit bookings.

The car has been delivered to a number of customers and we are really pleased with the response.

What about the launch of the updated Freelander 2 in India?

Expect that very soon.

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How will you sustain this phenomenal growth (over 150 per cent this fiscal) in the year ahead?

Our strategy is to bring more and more products. If you look at where we are at the moment; we very recently introduced the new Range Rover and XF 2.2 L, the Freelander MY 2013 and the F-Type is coming soon. There will be more cars coming to India this year!

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