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Soon, XUV500 to get cheaper and expensive variants
Mahindra has drawn up plans to refresh its existing product range and it subscribes to the idea of "filling in the pipeline" now that its core product lineup is complete.
Mint newspaper has Pawan Goenka, President - automotive & farm equipment sectors, M&M, confirming plans to launch one higher and one low-end variant of the XUV500.
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Soon, XUV500 to get cheaper and expensive variants
The XUV500 has become India's fastest SUV to reach 50,000 units sales and the only contender at this moment threatening to steal that crown is the Duster, the one-man show that is Renault India.
Ford may take another three months to launch the EcoSport so until then; the Duster will continue scripting its success story, relatively unperturbed.
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Soon, XUV500 to get cheaper and expensive variants
The demand for the XUV500 from the day it was announced didn't permit Mahindra to think about new approaches as the demand continued to soar.
Mahindra has also been working on fixing teething problems, and recently issued a recall to fix defective/un-robust components.
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Soon, XUV500 to get cheaper and expensive variants
Goenka is not giving specific details on the launches, but he told IndianAutosBlog earlier this year that his team is working on refreshes of all products currently in the market.
The first model to take up the lifecycle activity could well be the Scorpio which received its previous facelift in early 2009 and is in the firing line of both Duster and EcoSport.
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Soon, XUV500 to get cheaper and expensive variants
The strategy from here on to protect its market share in the face of competition entering the fast-growing utility vehicle segment would be: a minor change in the second year of a product's launch, a major change in the fourth year and a full model change in its eighth year.
This is similar to product strategies drafted by manufacturers in other parts of the world.
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