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Mercedes may develop small car for India

Last updated on: January 28, 2011 18:54 IST

Mercedes may develop small car for India

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On the back of a thriving domestic economy fuelled by an increasing appetite for consumption, global auto giant Mercedes-Benz is looking at developing a small car for the Indian market, a senior company executive said.

The company, however, has not arrived at any time-frame to translate the idea into a concrete plan, the executive said.

"We can develop our own (small) car for India in future," Mercedes Benz India's chief financial officer and management board member, Uwe Jarosch, said in Mumbai.

The car development requires a huge investment and, therefore, it needs to be backed up by volumes, Jarosch said.

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Photographs: Reuters
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"If we are investing Euro 1-billion on development of the car, then definitely (we) want huge volumes to justify it," he said.

The company's Bengaluru R&D centre, which supports the company's headquarters in Germany, is likely to work on the small car project.

Mercedes-Benz also plans to nearly double the headcount at its Bengaluru centre from the present 600, by next year, he said.

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Photographs: Reuters
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As a part of its business strategy, the German car-maker also plans to set up brand centres with investment from its existing dealers, which would show-case around 20-odd models.

The first such centre is expected to be set up in Delhi by March this year, Jarosch said, adding Bengaluru, Chennai and Mumbai centres would come up at a later stage.



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