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Bajaj may soon launch a Tata Nano rival
At the 2008 Auto Expo, Rajiv Bajaj, MD of Bajaj Auto, had surprised many by showcasing a mini car, which many believed would rival the Tata Nano.
Six years later, he unveiled the U Car, surprising people again.
(Powered by a liquid cooled, four-valve, triple-spark, fuel injected engine, the light weight vehicle features an automatic gearbox and an air conditioner.)
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Bajaj may soon launch a Tata Nano rival
In an interview with Swaraj Baggonkar, Bajaj says the company is sticking to its anti-car strategy. Edited excerpts:
In the past, you had said Bajaj Auto was an anti-car company.
We are staying true to our strategy, as I have always said very fundamentally, there are intra-city vehicles and inter-city vehicles.
The products we believe are suitable for the intra-city model are two-wheelers and three-wheelers.
Now, this is one more example of creating a new category, because honestly, while it has four wheels, I don’t know whether it will be categorised as a three-wheeler, a four-wheeler or a car.
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Bajaj may soon launch a Tata Nano rival
So, once again, we are saying it’s not a car, it’s a U Car.
In terms of emission and congestion, urban areas need a new solution and I think this is an example of one of the possibilities of such a solution. The RE60 is equally suited.
Visually, this (U Car) looks sexier; people will be more attracted. I would say this may be as potent as the RE60, but for its own purpose.
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Bajaj may soon launch a Tata Nano rival
This may be commercial; it may be personal. That’s why I say it is anti-car.
The U Car will give double the mileage of a small car, will pollute half as much as a small car and, at the same time, provide better manoeuvrability than a small car.
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Bajaj may soon launch a Tata Nano rival
Will it compete with the Tata Nano?
The Nano was positioned as the cheapest car. I have never agreed with that. Recently, Ratan Tata said it was a mistake.
We are very clear when we present a design like this, it is not a question of one feature or other.
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Bajaj may soon launch a Tata Nano rival
For example, why did we go for scissor doors? Not only for the oomph element and the style quotient, but because the vehicle tapers towards the rear; so, when you squeeze and park, you just press the button and the door goes up. Even if there is a car next to you, you step out.
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Bajaj may soon launch a Tata Nano rival
What cost and the effort went into the U Car?
A lot, a lot! We do not say those specifically, as it becomes very interesting for the competition to know.
We had to create something totally new. When we showcase something, we don’t do it for excitement or getting media attention.
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Bajaj may soon launch a Tata Nano rival
This is an engineered vehicle. Why does it have two wheels sticking out of its back? Somebody might say “yaar yeh theek nahi dikhta hai”, but we are very clear we are a motorcycle company. It has to show its roots.
So, for us, everything comes from a motorcycle and has to be done in an attractive manner.
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Bajaj may soon launch a Tata Nano rival
Will it take two years for a commercial launch?
I won’t say anything specific; I will say “in the near future”. We will again go through a debate on the category, the approval, etc.
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Bajaj may soon launch a Tata Nano rival
Is the product an entirely in-house development?
Yes, it has been done by us.
What are the engine specifications?
I won’t say that…it will be very quick. See, the RE60 was more for utility, but the U Car is for performance.
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