Audi launches stunning RS 7 Sportback at Rs 1.3 crore

Luxury car-maker Audi on Monday expanded its product range in the country by introducing the RS 7 Sportback, priced at Rs 1.28 crore (Rs 12.8 million), ex-showroom Mumbai.

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"After the overwhelming response to our Audi RS 5, which further boosted our leadership in the luxury sports car segment, we are confident the new Audi RS 7 Sportback with its aesthetic design and impressive sportiness would establish new benchmarks in the performance sports car segment," Audi India head Joe King said.

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The company sold the first new car to Bollywood actor Salman Khan.

Audi, which became the first luxury car-maker in the country to cross sales of 10,000 units in a year, also hinted at flat growth this year, citing the forthcoming general elections. 

In 2013, it sold a record 10,002 units, up 11 per cent from 9,003 units in 2012.

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"We started the year with the historic achievement of becoming the first luxury car maker to achieve 10,000 unit sales in 2013," King said.

"The market may not be very consumer-friendly in the first half due to elections but post-elections we will see a possible growth," he said.

The company, which currently has 34 dealerships, will increase the number of outlets to 40 by this year, King said.

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While refusing to divulge numbers, King said Audi will definitely aim for higher growth and greater market share from the estimated 31 per cent last year.

"We have not set a target. But we will definitely want to increase our market share with a right strategy and right product mix," he said.

The German car-maker sells 12 models in the country now, including the popular Q3 and A4 sedans.