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Ambassador to be reborn as a compact sedan

Last updated on: July 24, 2013 10:11 IST

Ambassador to be reborn as a compact sedan

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The Hindustan Motor Ambassador‘s reputation as the longest running car nameplate in the world is set to be maintained as the recovering Indian car maker prepares to launch a sub-4 metre version of the car.

The HM Ambassador has been completely overshadowed by modern cars and it’s mostly the politicians and taxi operators in smaller towns and cities who fuel sales.

Except for being awarded as the “best taxi in the world” by BBC Top Gear a couple of weeks ago, the Amby has hardly had any high points in recent years.

The photo is for representation purpose only.

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Image: DC Ambierod - a redesigned ambassador.
Photographs: Courtesy, DC Design

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It seems Hindustan Motors is not done with the Ambassador platform. The company is working on a sub-four metre compact sedan to take advantage of the excise tax concession.

The compact Ambassador which is expected to be launched by the end of this year will have its boot shortened and will offer more features at a lower price tag.

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Image: Former managing director of Hindustan Motors Ravi Santhanam.
Photographs: Kamal Kishore/Reuters

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In 2014, HM will come up with a new generation Ambassador sporting a whole new look. The new model will be on the existing platform, but will have many new and advanced features that exist in other automobiles.

Hindustan Motors CEO Uttam Bose said, “It will have some prefix or suffix to the ‘Ambassador’ brand and will sport a peppy and youthful look.”

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Image: Rows of Ambassador cars are seen at the Hindustan Motors plant.
Photographs: Reuters

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It will also have new features sought by young and modern customers and will be competitively priced, offering ideal value for money.

HM is also getting ready to export the old workhorse to Nigeria starting next month. The company says that orders for the car from Bangladesh, the second finalised export market, is also encouraging.

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Image: DC VIP 'Amby'
Photographs: Courtesy, DC Design

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