20 most valuable brands in the world
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While almost all of us have heard names such as Coca-Cola and BMW, but which are the most valuable brands in the world?
Let's take a look at 20 most valuable brands in the world, according to Interbrand.
Source: Business Insider
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Image: Creating a good brand name is difficult.
Photographs: Lucas Jackson/Reuters
20 most valuable brands in the world
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Coca-Cola
Brand value: $77.8 billion
Change from 2011: 8 per cent
Rank (2012): 1
Rank (2011): 1
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Image: Trucks containing cases of Coca-Cola outside a warehouse at the Swire Coca-Cola facility in Draper, Utah.
Photographs: George Frey/Reuters
20 most valuable brands in the world
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Apple
Brand value: $76.6 billion
Change from 2011: 129 per cent
Rank (2012): 2
Rank (2011): 8
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Image: A store worker picks up an Apple iPhone 5 in London.
Photographs: Luke MacGregor/Reuters
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IBM
Brand value: $75.5 billion
Change from 2011: 8 per cent
Rank (2012): 3
Rank (2011): 2
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Image: A man walks past the headquarters of IBM Japan in Tokyo.
Photographs: Toru Hanai/Reuters
20 most valuable brands in the world
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Brand value: $69.7 billion
Change from 2011: 26 per cent
Rank (2012): 4
Rank (2011): 4
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Image: Google Conference at Moscone Center in San Francisco.
Photographs: Stephen Lam/Reuters
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Microsoft
Brand value: $57.9 billion
Change from 2011: -2 per cent
Rank (2012): 5
Rank (2011): 5
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Image: Bill Gates with his wife Melinda in Seattle.
Photographs: Anthony Bolante/Reuters
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GE
Brand value: $43.7 billion
Change from 2011: 2 per cent
Rank (2012): 6
Rank (2011): 5
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Image: GE Money Bank in Prague.
Photographs: David W Cerny/Reuters
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McDonald's
Brand value: $40.1 billion
Change from 2011: 13 per cent
Rank (2012): 7
Rank (2011): 6
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Image: McDonald's counter staff in Tokyo.
Photographs: Kim Kyung Hoon/Reuters
20 most valuable brands in the world
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Intel
Brand value: $39.4 billion
Change from 2011: 12 per cent
Rank (2012): 8
Rank (2011): 7
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Image: Intel processors are displayed at a store in Seoul.
Photographs: Stringer/Reuters
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Samsung
Brand value: $32.9 billion
Change from 2011: 40 per cent
Rank (2012): 9
Rank (2011): 17
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Image: Samsung flags are set up at main entrance to Berlin fair ground.
Photographs: Tobias Schwarz/Reuters
20 most valuable brands in the world
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Toyota
Brand value: $30.3 billion
Change from 2011: 9 per cent
Rank (2012): 10
Rank (2011): 11
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Image: A woman walks out from a Toyoto Motor Corp showroom in Tokyo.
Photographs: Yuriko Nakao/Reuters
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Mercedes-Benz
Brand value: $30.1 billion
Change from 2011: 10 per cent
Rank (2012): 11
Rank (2011): 12
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Image: A model stands next to a Mercedes-Benz Concept Style Coupe in Beijing.
Photographs: Jason Lee/Reuters
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BMW
Brand value: $29.1 billion
Change from 2011: 18 per cent
Rank (2012): 12
Rank (2011): 12
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Image: 2013 BMW 6 Series Gran Coupe in New York.
Photographs: Shannon Stapleton/Reuters
20 most valuable brands in the world
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Disney
Brand value: $27.4 billion
Change from 2011: -5 per cent
Rank (2012): 13
Rank (2011): 15
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Image: Passers-by walk in front of the World of Disney store in New York.
Photographs: Keith Bedford/Reuters
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Cisco
Brand value: $27.2 billion
Change from 2011: 7 per cent
Rank (2012): 14
Rank (2011): 13
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Image: Cisco logo at the technology company's campus in San Jose, California.
Photographs: Robert Galbraith/Reuters
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Hewlett-Packard
Brand value: $26.1 billion
Change from 2011: -8 per cent
Rank (2012): 15
Rank (2011): 10
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Image: Hewlett Packard's French headquarters in Issy le Moulineaux, western Paris.
Photographs: Charles Platiau/Reuters
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Gillette
Brand value: $24.9 billion
Change from 2011: 4 per cent
Rank (2012): 16
Rank (2011): 16
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Image: Procter & Gamble's Gillette shaving foam on display in Chicago.
Photographs: John Gress/Reuters
20 most valuable brands in the world
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Louis Vuitton
Brand value: $23.6 billion
Change from 2011: 2 per cent
Rank (2012): 17
Rank (2011): 18
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Image: A woman shops in a Louis Vuitton store in downtown Shanghai.
Photographs: Carlos Barria/Reuters
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Oracle
Brand value: $22.1 billion
Change from 2011: 28 per cent
Rank (2012): 18
Rank (2011): 20
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Image: Two attendees ride an escalator during Oracle OpenWorld 2012 in San Francisco.
Photographs: Stephen Lam/Reuters
20 most valuable brands in the world
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Nokia
Brand value: $21 billion
Change from 2011: -16 per cent
Rank (2012): 19
Rank (2011): 14
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Image: Nokia plant in Oulu, Finland.
Photographs: Lehtikuva Lehtikuva/Reuters
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