"The channel which will be beamed from India will have content in line with that of international news channels like
CNN and BBC and would target a wider audience rather than the Indian diaspora," Zee chairman Subhash Chandra said at the FIICI-Frames conference in Mumbai on Monday.
Zee plans to launch an English daily in partnership with Dainik Bhaskar, from Mumbai, in July. The daily is likely to be named 'The Sun'.
This is Zee's attempt to look outside the country to garner more eyeballs and carve a niche for the company in the global entertainment industry, he said.
Zee is to have equity partnership with two global players for the new channel, he said but declined to name them or the amount to be invested saying that a proper announcement would be made later.
Zee at present has a news channel Zee News, which has a pan-Asian presence and caters to the Indian diaspora.
Chandra also urged the government to liberalise foreign direct investment norms and give a more level playing ground to Indian companies.
Chandra drew attention to the fact that even though the Indian subcontinent has a population of 1.3 billion (130 crore) people, only 350 million (35 crore) are actual consumers.
"We have to make sure that the rest of the population also becomes part of the growing media world," he said.
Additional inputs: PTI
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