Videocon goes for a brand makeover

Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Videocon Group has unveiled its new eco-friendly green brand identity and tagline: 'Experience Change'.

The 'V' in the new Videocon logo is composed of two animated green, lava-like shapes -- called Chouw and Mouw -- with distinct identities of their own. Chouw and Mouw are 'live' characters, and will be used through a series of short videos to tell simple stories. Both have certain personality traits, based on their physical attributes.

KR Kim, vice-chairman and CEO, Videocon Group, said: "The brand reinvention will involve our employees and keep them engaged, energised and rewarded -- as a strong workforce results in even stronger products."