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Rediff.com  » Business » Toyota to miss India sales target by 10,000 units

Toyota to miss India sales target by 10,000 units

Source: PTI
June 16, 2011 16:10 IST
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A Toyota carToyota said on Thursday it would miss its sales target in India in 2011 by about 10,000 units on account of production cut that it undertook following the disastrous earthquake and tsunami.

The company, which is present in India through a joint venture with the Kirloskar Group, said it expects to produce and sell 210,000 units next year.

"Earlier we had set a target of 1,50,000 units for this year.

"But now that has been reduced to 1,40,000 units due to the one month production cut following the tsunami in Japan," Toyota Kirloskar Motor deputy managing director (marketing) Sandeep Singh told reporters in New Delhi.

Speaking at the launch of the new variant of the premium sedan Corolla Altis, he said TKM hopes to sell 60,000 units of its sedan Etios and upcoming small car Liva in 2011.

"We are looking to produce 2.1 lakh units in 2012 and will also try to sell

all the vehicles," Singh said.

The company will introduce its much-anticipated small car Liva by the end of this month.

TKM on Thursday launched a new variant of its premium sedan Corolla Altis in both petrol and diesel options in the country, priced between Rs 10.53 lakh (Rs 1.05 million) and Rs 14.77 lakh or Rs 1.47 million (ex showroom Delhi).

"Since the launch of the first Corolla in India in 2003, we have been getting very good response for the car.

"So far we have sold 70,000 units of the car across the country," TKM managing director Hiroshi Nakagawa said.

The company sold 10,400 units of Corolla Altis in 2010, and is expecting to sell 11,500 units this year.

TKM had earlier announced to invest Rs 300 crore (Rs 3 billion) to ramp up its production capacity by 60,000 units to 210,000 units annually by mid 2012.

Asked if the company would export Etios, Nakagawa said: "Our focus is India. But we are currently studying the option."

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