Mobile handset maker Nokia launched on Tuesday a messaging service in partnership with US-based Intuit, under which small businesses can send SMS' to their customers about their products and services.
Aimed at small businesses with upto 10 employees, the 'GoConnect' service will help companies send information on products and other details to their customers in a personalised manner.
"Small businesses can deepen their relationships through targetted communication, which results in increased repeat visit from customers," Nokia India sales director Vipul Sabharwal told reporters in New Delhi.
Asked how the service was different from bulk messaging service offered by other companies, Sabharwal said, "This is targetted at small businesses, for example, a florist, who has a dedicated clientele and the messages sent out are more personalised."
The Intuit GoConnect service is based on a subscription model, which would be available through Nokia Priority dealers.
The service will cost Rs 2,400 for six months (10,000 SMS') and Rs 3,600 for a year (20,000 messages).
"In case, the company finishes the SMS' given to him as part of the package, he can get it recharged through various tariff plans," Intuit Global Small Business vice president and General Manager Terry Hicks said.
Though the service is being launched as a pilot in Delhi and Chandigarh, Nokia expects to roll out GoConnect across the country by early 2011.