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Rediff.com  » Business » Star likely to beam Sky, Fox News

Star likely to beam Sky, Fox News

September 15, 2004 09:50 IST

The Rupert Murdoch-controlled Star India is planning to launch two of its parent News Corporation's prime television channels -- Sky News and Fox News -- in India. Fox News, the 24-hours news channel, is a part of News Corp's US television network Fox Broadcasting Company.

Sky News is a part of the media conglomerate's UK direct broadcast satellite television service British Sky Broadcasting.

Peter Mukherjea, chief executive of Star India told Business Standard: "We are considering introducing both Fox News from the US and Sky News from the UK. But this will depend on the cable operators' carriage capacity which by all accounts is pretty full up these days and shows very little sign of change."

He admitted that channels like Sky News would have a small audience but said there was an appetite for this kind of news.

FBC, News Corp's most prominent presence in American television, is aimed at an 18-34 year-old audience. According to the company, the emergence of BSkyB in the early 1990s as an extremely profitable venture, along with the growing success of FBC in the US, helped News Corp back to financial health in a relatively short time.
Rumi Dutta in Mumbai