Under pressure after the instant success of Maruti's 'Swift', Hyundai Motors on Wednesday launched an offensive by reducing prices of its Santro Xing by over Rs 19,000.
Santro Xing XK has been priced at Rs 3.27 lakh down from about Rs 3.46 lakh earlier while top end model of Santro Xing, which has been named Santro Xing XL now will be priced at Rs 3.46 lakh down by over Rs 16,000.
The company also launched a new variant -- Santro Xing XK non-AC with a price tag of Rs 2.79 lakh, the company said in a statement.
While the Santro XK non-AC will be priced at Rs 278,999, the Santro XK model is tagged at Rs 326,999 while Santro XL will cost Rs 345,999, the release said.
The new Santro Xing variants -- XK-Non AC, XK and XL -- will have the latest 1.1 litre engine with eRLX active intelligence technology resulting in better pick-up, better fuel efficiency and lower maintenance and enhanced engine life.
Commenting on the value-additions to the Santro, W S Win, executive director, sales and marketing, Hyundai Motors India, said, "Hyundai has a tradition of providing value for money to its customers. Each year we introduce design and technology upgradations in our cars. The new launch is another step to offer something new to our customers at affordable prices."
According to sources, all the car makers have been feeling the need to remain in competition following Maruti's launch of new mid-segment car Swift last month. The company has received tremendous response in bookings.
