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Rediff.com  » Business » Reliance Brands to sell LVMH's Thomas Pink shirts in India

Reliance Brands to sell LVMH's Thomas Pink shirts in India

March 02, 2012 15:50 IST

Mukesh Ambani-led Reliance Brands on Friday said it has signed an exclusive agreement to sell French major Louis Vuitton Moet Hennessy's brand Thomas Pink's shirt collection in the country.

Louis Vuitton Moet Hennessy (LVMH) had acquired the British brand Thomas Pink in 1999, and it will hawk a range of luxury shirts, ties, knitwear and accessories in the country.

"In Reliance Brands we found a partner that not only understands and resonates our brand values but also has a winning combination of people, infrastructure and market muscle that we aspire to have in a partner," Thomas Pink President and Chief Executive Jonathan Heilbron said in a statement.

Reliance Brands currently has brand partnerships for high-street labels like Diesel, Ermenegildo Zegna, Hamley's, Kenneth Cole, Paul & Shark, Quiksilver, Roxy, Steve Madden and Timberland and had also announced a joint venture with US-based Iconix recently.

"Given the increasingly well-travelled and aspirational Indian consumer, the choice to partner with and launch Thomas Pink in India was obvious. It is a brand with very high recall and will sit in the Indian wardrobes easily and naturally," Reliance Brands President and Chief Executive Darshan Mehta said.

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