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Rediff.com  » Business » Rel Comm plans mobile platform for oil cos

Rel Comm plans mobile platform for oil cos

By Rajesh S Kurup in Mumbai
October 23, 2006 10:08 IST
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In a major business-to-consumer (B2C) mobile application initiative in the country, Reliance Communications is planning to set up a platform for Indian petroleum giants that will enable the public sector undertakings to service customers through mobile phones.

The company would create a mobile zone for the oil companies, enabling them to handle queries and complaints, sales and cooking gas bookings over the air, a first-of-its-kind in the country.

The Anil Dhirubhai Ambani group company is believed to be in advanced stages of negotiations with Indian Oil Corporation Ltd, Bharat Petroleum Corporation Ltd and Hindustan Petroleum Corporation Ltd and is expected to sign an agreement "soon", sources close to the development said.

The telecom major has also begun mapping certain areas to set up high-speed wireless infrastructure to make this initiative a reality, they said.

However, when contacted, a Reliance Communications spokesperson declined to comment. The company intends to create an interactive zone on its R World platform (a suite of data applications) and post a slew of LPG services, which can be accessed by the company's cellular operators.

A user can log on to R World suite to avail of the services. Even though, R World would be used as an interface between the consumers of gas majors, the fulfilment of the order would be routed through the existing distributor network of these companies.

The LPG companies have a total of around 80 million customers, while the customers of Reliance Communications stand at 26 million.

The services would be initially available to Reliance Communications' subscribers and this will make it one of the largest B2C services in the country.

Earlier, Reliance had set up a B2C initiative for India Post that tracks the position of speed post packets and booking of railway tickets through the handsets.

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Rajesh S Kurup in Mumbai
Source: source
 

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