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'Joy of flying' is which airline?

Last updated on: April 21, 2004 07:53 IST
Famous advertisement tag lines

The 'Joy of flying' is which airline?
Take the Rediff Business Quiz and see how much you know about some of the famous advertisement slogans

Biz Quiz is best viewed in Internet Explorer (IE) and Netscape above version 6.0.

1. Which brand had the ad slogan 'Tomorrow is mine'?
a) Reliance Infocomm
b) Reebok
c) Levi Strauss

2. 'Live every moment' was the tagline of which product?
a) Raymond Suiting
b) Bata Shoes
c) Airtel

Wrong! Try again.
Wrong!
The correct answer is Airtel.
AirTel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Cellular service provider Airtel roped in the 'Mozart of the East' Allah Rakha Rahman for this TV ad campaign in August 2002. It was for the first time ever that Rahman associated himself with any brand anywhere in the world. In the Airtel ad Rahman composed an original score and five ring tones exclusively for Airtel customers. Bharti provides a range of telecom services, which include cellular, basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four metros. It has over 45 lakh customers. Airtel's current tagline is 'Express Yourself'.
Correct!
AirTel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Cellular service provider Airtel roped in the 'Mozart of the East' Allah Rakha Rahman for this TV ad campaign in August 2002. It was for the first time ever that Rahman associated himself with any brand anywhere in the world. In the Airtel ad Rahman composed an original score and five ring tones exclusively for Airtel customers. Bharti provides a range of telecom services, which include cellular, basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four metros. It has over 45 lakh customers. Airtel's current tagline is 'Express Yourself'.

3. 'What are you made of?' - is the tagline of which Swiss watch?
a) Tissot
b) TAG Heuer
c) Omega

Wrong! Try again.
Wrong!
The correct answer is TAG Heuer.
In 1860, Edouard Heuer set up a watchmaking workshop in St-Imier, Switzerland. Since then, TAG Heuer has always been in the avant-garde of watchmaking, whether in terms of technology, the choice of materials or design. TAG Heuer philosophy is symbolised by the slogan "Swiss Avant-Garde since 1860". LVMH Watch and Jewellery, the Swiss watchmaker known for TAG Heuer brand, signed Bollywood superstar Shah Rukh Khan as its brand ambassador in India. Among its other ambassadors are US golfer Tiger Woods and US sprint champ Marion Jones. TAG Heuer, is the 4th worldwide luxury watch brand and leader of the prestigious Swiss sportswatches and chronographs since 1860.
Correct!
In 1860, Edouard Heuer set up a watchmaking workshop in St-Imier, Switzerland. Since then, TAG Heuer has always been in the avant-garde of watchmaking, whether in terms of technology, the choice of materials or design. TAG Heuer philosophy is symbolised by the slogan "Swiss Avant-Garde since 1860". LVMH Watch and Jewellery, the Swiss watchmaker known for TAG Heuer brand, signed Bollywood superstar Shah Rukh Khan as its brand ambassador in India. Among its other ambassadors are US golfer Tiger Woods and US sprint champ Marion Jones. TAG Heuer, is the 4th worldwide luxury watch brand and leader of the prestigious Swiss sportswatches and chronographs since 1860.

4. The 'Joy of flying' is which airline?
a) Jet Airways
b) British Airways
c) Lufthansa

Wrong! Try again.
Wrong!
The correct answer is Jet Airways.
Jet Airways launched its service on May 5, 1993. Its operations began with a fleet of four modern generation Boeing 737-300 aircraft. Today it is the largest private domestic airline in India. As of February 2003, Jet's fleet consists of 41 aircraft and it flies over 250 daily flights to 42 locations. Jet won the prestigious Air Transport World Award 2001 for Market Development and the 'TTG Travel Award 2002' for Best Domestic Airline. Recently the Indian government allowed Jet and Sahara to fly to Sri Lanka.
Correct!
Jet Airways launched its service on May 5, 1993. Its operations began with a fleet of four modern generation Boeing 737-300 aircraft. Today it is the largest private domestic airline in India. As of February 2003, Jet's fleet consists of 41 aircraft and it flies over 250 daily flights to 42 locations. Jet won the prestigious Air Transport World Award 2001 for Market Development and the 'TTG Travel Award 2002' for Best Domestic Airline. Recently the Indian government allowed Jet and Sahara to fly to Sri Lanka.

5. Who has the punchline -- 'Red is in your Head'?
a) Lipton Red Lebel
b) Red Eveready Battery
c) Red FM

Wrong! Try again.
Wrong!
The correct answer is Red FM.
India Today Group on April 29, 2003 launched its 93.5 FM RED radio channel, claiming it was 'spunky' in nature and in tune with the times. The radio channel that went on air at midnight, said it broadcast programmes suited to the local tastes. The India Today Group hopes to break even on its Red FM initiative by mid-2005. The group has invested Rs 20 crore in it.
Correct!
India Today Group on April 29, 2003 launched its 93.5 FM RED radio channel, claiming it was 'spunky' in nature and in tune with the times. The radio channel that went on air at midnight, said it broadcast programmes suited to the local tastes. The India Today Group hopes to break even on its Red FM initiative by mid-2005. The group has invested Rs 20 crore in it.

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Compiled by: Rediff Business Desk