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Rediff.com  » Business » Mercedes-Benz unveils new B Class at Rs 27.95 lakh

Mercedes-Benz unveils new B Class at Rs 27.95 lakh

Last updated on: March 11, 2015 19:53 IST

The new B-Class loaded with Luxury and features never seen in this segment of cars, sets a benchmark.

 

Luxury carmaker Mercedes-Benz on Wednesday the all new B-Class in India at Rs 27.95 lakh.

The car will be available in both petrol and the diesel variant.

Quick glance at its features

The new B-Class combines sportiness, style and safety with functional needs of space which is very important for India.   

 

The young and trendy design of the new B-Class complemented by a unique marketing strategy: intensive digital foot print, focus on active lifestyle.

 The new B-Class loaded with Luxury and features never seen in this segment of cars, sets a benchmark.  

Globally, the B-Class has been a run-away success with over 75000 units sold within the first few months of its launch.  

It is a path breaking product in every sense of the term: it is the first of Mercedes-Benz’s premium compact cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift which is normally found in high end sports cars like the SLS AMG. 

 

The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags including a knee airbag – A first for any car in this segment.

Also, features like Attention Assist, Anti-lock Braking System (ABS), Electronic Stability Programme (ESP), Acceleration Skid Control (ASR), Brake Assist System (BAS) and a tyre pressure loss warning indicator makes it one of the safest Sports Tourer available anywhere in the world.  

 

The sporty appeal of the B-Class is further complemented by its panoramic sunroof, a sports package and aggressive body styling, dual exhaust, perforated disc brakes, Bi Xenons and special alloy wheels which are seen for the first time in a car of this segment in India.  

Debashis Mitra, director, sales and marketing, Mercedes-Benz India: “We are extremely excited with the initial response of the B-Class in India. Our Strategy of introducing the segment and then launching the car has been well received by our customers. "

 

"The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India.”

He further added “The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for ‘Sports Tourers’ in India and they are looking forward for cars loaded with features”

 

Photographs: Sanjay Sawant/Rediff.com