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Rediff.com  » Business » Ficci, WIPO to launch anti-piracy campaign

Ficci, WIPO to launch anti-piracy campaign

March 20, 2007 10:04 IST

The Federation of Indian Chambers of Commerce and Industry has partnered with the World Intellectual Property Organisation to launch an anti-piracy and counterfeit campaign next month.

"We have partnered with WIPO to launch an anti-piracy campaign from April 20-26, which is the world intellectual property week. WIPO officials will be participating in the national seminar that we will conduct on anti-piracy during the week," Amit Mitra, secretary general, Ficci, said.

The campaign would be launched under Ficci's National Initiative Against Piracy and Counterfeiting, which raises awareness of the piracy problem and works with local organisations to reinforce intellectual property.

As part of the campaign, Ficci has created anti-counterfeiting and piracy advertisements, which will be released by the Department of Industrial Policy and Promotion through the Directorate of Advertising and Visual Publicity.

Ficci has produced 30-60 second TV spots and radio jingles in major regional languages on anti-piracy and counterfeiting, which would be telecast on national and regional channels and radio.
BS Reporter in New Delhi
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